Adapting Your Brand in India: A 21st Century Retail Market
Retail in India has emerged as one of the most dynamic and fast paced industries, accounting for over 10% of the country’s GDP and 8% of total employment. India‘s retail market is projected to grow at a rate of 12% per annum to reach $543 billion (£336 billion) in 2014.
Strong underlying economic growth, the burgeoning population, increasing disposable income, an expanding middle and upper class consumer base and the large scale construction of organised retail infrastructure are key factors driving this growth, making India the world’s fifth largest retail destination. Despite this, India’s foray into the organised retail space is still at an evolutionary level which means that the opportunity in India for UK retailers remains immense.
In order to succeed in the Indian market, UK companies need to understand its diversity and uniqueness and accordingly adapt and reinvent their brands to fit the bespoke requirements of the discerning Indian consumer. Replicating a one-size-fits-all global model will not be a successful strategy where India is concerned. More often than not, UK companies have the aspiration to customise their model for India but lack the confidence to do so and therefore opt for the safer option which doesn’t always work.
The UKIBC in collaboration with Portland Design present a seminar titled ‘Adapting Your Brand In India: A 21st Century Retail Market,’ featuring an expert panel of speakers who will share individual experiences of what worked well and what didn’t and case studies to highlight strategies for success.
This event aims to encourage UK brands to explore the Indian retail market and make the most of this untapped opportunity by employing specific strategies for success.
6.05pm: Welcome by the UKIBC
6.10pm: Speaker Introductions and Scene Setter by Neishaa Gharat, Portland Design
6.15pm: Panel Discussion begins moderated by Kevin McCole – Chief Operating Officer, UKIBC :
• Overview of the Indian retail market and its unique characteristics by Lewis Allen, Portland Design
• Case Study by Walford Wilkie on their experience working with premium Indian clients including lessons learned and strategies for success.
• Case Study by Stuart Paver on Pavers England focusing on their operations in India, challenges encountered and strategies for success.
6.45pm: Q&A Session
7.15pm: Networking Drinks & Canapes
8.30pm: Event comes to an end
The UK India Business Council (UKIBC) is the lead organisation supporting the British Government in the promotion of bilateral trade, business and investment between the two countries. UKIBC seeks to play an influential role in creating and sustaining an environment in which free-trade and investment flourishes. A key objective in this regard is the highlighting, and dismantling, of bureaucratic and regulatory barriers to entry. Through the facilitation of partnerships, and with the support of an extensive network of influential corporate and individual members, UKIBC provides the resource, knowledge and infrastructure support vital for UK companies to make the most of emerging opportunities in India.
Established in 1987 and based in London, Portland is an award-winning design consultancy specialising in the retail, leisure and travel sectors. They are a multidisciplinary design consultancy of around 35 staff working on a diverse range of projects all over the world. Their work spans everything from brand strategy and environmental branding to retail master planning and public realm (shopping centres, mixed-use developments & airports) to retail and F&B environments and brand experiences.
Portland have been working in The Indian market since 2006 on projects for Bangalore & Hyderabad airports, Café Coffee Day and Shoppers Stop. They are in the process of finalising a JV with The Mudra Group – one of India’s leading marketing services groups. (We also have representative offices in Dubai, Cairo & Cape Town).
Event Supported By
Field Fisher Waterhouse is more than just a European law firm specialising in providing commercial solutions for all industries and sectors. It’s our ability to embrace change and to navigate and capitalise on the changing market that makes us different.
Clients choose to work with us because we can provide exceptional lawyers who are highly experienced in working on India-related matters together with a network of Indian law firms with whom we have worked over a number of years. We have dual-qualified lawyers with an understanding of clients’ expectations and concerns, enabling us to understand and meet specific business and legal requirements. We pride ourselves on providing not just advice across a wide range of legal issues but also commercial advice about entering into the Indian market and investments from India into Europe.
This commercial attitude, combined with our empowering and down-to earth style, means clients trust us to provide the best possible legal solutions.
UKIBC Member – Free
Retail Sector Subscriber – Free
NGN Member – £30.00
Non-Member – £50.00